If you want to bring more guests into your hotel, great WiFi is one of the best ways to do so!
The meteoric rise of smartphones and tablets during the last five years has created a real challenge for much of the hospitality industry. Hotels that had done fine for years charging high prices for even minimal Internet service are now finding that customers are outright demanding high-quality connections.
Given how wide-open competition is in the hotel biz, this isn't an area where customers will grin and bear it. If one hotel isn't offering the services they want, chances are there are a dozen other hotels within a few miles they might go to instead.
You can't rely on your business clientele to unquestioningly pay $20+ a night for online access. Business-Class guests can now be anyone from traditional three-piece suits to a teenager in a hoodie who, unbeknownst to you, owns a million-dollar website. They're increasingly coming to expect WiFi as surely as they expect hot water or a cheap breakfast bar.
In other words, "monetizing Internet access" isn't simply about soaking corporate expense accounts any more. Savvy marketing and promotion of your Internet services can pay off in happier visitors and better online reviews, along with higher revenues.